New Zealand Cricket and Sony Pictures Network India have shaken hands on a seven-year India broadcast deal that will stream all New Zealand cricket matches in India.
In a recent development, Sony Pictures Networks India (SPNI) has secured the television and digital rights to broadcast and stream all New Zealand cricket matches in India and related territories for seven years, starting in May 2024.
The deal covers various bilateral series and is seen as a significant partnership with New Zealand Cricket, aligning with SPNI’s focus on consumer satisfaction and excellence in a changing world. The deal extends to April 2031 and will broadcast India’s tours of New Zealand in the 2026-27 and 2030-31 summers, as well as all other bilateral Tests, ODIs, and T20Is played in New Zealand during the designated period. The matches can also be live-streamed on Sony LIV.
The partnership between SPNI and NZC is viewed as a natural fit, as said by New Zealand Cricket (NZC) chief executive Scott Weenink. “Sony Pictures Networks India is an aspirational, innovative and forward-focussed business that prides itself on being efficient and sustainable in a rapidly changing world. It puts its consumers first and seeks to be the very best it can be – values NZC relates to very strongly,” said Weenink, as quoted by New Zealand Cricket (nzc.nz).
NZC GM Commercial Chris Smith also shared his opinion on this union: “It’s fair to say this is a significant commercial agreement. Sony has a large presence in the Indian market on both linear and digital platforms, and we’re looking forward to a long and mutually beneficial partnership.”
NP Singh, Managing Director and CEO of Sony Pictures Networks India, stated, “We are thrilled to announce our new partnership with New Zealand Cricket. It is our privilege to deepen and nurture the bond between this esteemed team and its passionate fan base in India.” “We’re looking forward to showcasing some terrific cricket through our seven-year partnership, including three crucial bilateral series against England, Sri Lanka, and Pakistan, in 2024-25, as well two bilateral series featuring the Indian men’s team in 2026-27 and 2030-31, respectively,” added Rajesh Kaul, SPNI’s Chief Revenue Officer.
Notably, SPNI’s digital rights in India will be co-exclusive with Amazon Prime for the 2024-25 and 2025-26 seasons.
Last Updated on March 27, 2024
