Learning to understand sports betting, its events, markets and odds doesn’t need to be a struggle, and that’s why we are here to help. Whether you’re a newcomer to sports betting or a veteran, you are bound to learn something new right here at SportsBettingMarkets. We are not here only to provide you with the best sportsbooks operators in your area; we want to give you the whole picture about sports betting. In addition, we will educate and guide you on how you best can take advantage of the excellent welcome offers that often are available. One key parameter when choosing the right sportsbook provider is the importance of holding relevant operating licenses, such as one from the United Kingdom Gambling Commission or other recognised gaming authorities.

In order for you to take an educated decision, we at SportsBettingMarkets offer an unbiased and well-balanced opinion, which has been shaped from years of experience in the industry, both as players and positions at tier 1 operators. Our team has a vast knowledge of nearly all sports that are common for betting in all English speaking countries, including New Zealand, Canada, South Africa and India. That includes beginners’ guides to betting on soccer, cricket, ice hockey, basketball, American football, and much more, as well as in-depth previews of the best markets that will be lucrative for the biggest upcoming fixtures.

With a team full of sports experts behind the scenes, you will be a knowledgeable sports bettor in no time. There will also be beginners guides for some of the most niche sports that can be found online, including e-sports, cricket, rugby, etc. These guides will be the perfect place to learn all about the markets and odds offered in these specific sports. Our expert team will ensure that such guides are a must-read for all sports bettors.

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Our team at SportsBettingMarkets is constantly reviewing and assessing the biggest sportsbooks available to bettors online, with only the most trusted and popular sites gaining our recommendations. There is an extensive list of criteria that need to be met before our experts give the green light. The most trusted bookmakers can be found on this website. You will be able to see all about what makes these sportsbooks stand out from the crowd, including an excellent welcome offer, ongoing promotions, safety and the selection of markets.

As well as taking into account the welcome bonuses, it is also important to consider that bettors are often looking for a wide selection of sports, events and markets to be covered. That means that the leading sportsbooks on our site will cover an extensive selection of sports. The vast majority will allow gamblers to bet on soccer, ice hockey, basketball and horse racing, while we will also examine the country or region niche sports that are available to gamblers. Among those are sports such as: cricket, Kabaddi, Horse Racing and Badminton and many more. Many of the leading sites will also cover entertainment and political markets.

How Do We Review Betting Sites?

We do not promote every sportsbook, and in order to gain a recommendation here at SportsBettingMarkets, the bookmaker must pass our tests with flying colours. If they don’t pass this extensive testing, then they will not be recommended to players on our website. To find the very best, we study the following aspects of a sportsbook:

Are they Trustworthy?

Before even examining the selection of markets available at a sportsbook, our experts will test whether the bookmaker is trustworthy. This means looking at the customer support channels, and the license and accreditation that is held by the sportsbook. These factors ensure that players can always fully trust to receive their possible returns from a bet without having to worry.

Extensive Selection of Sports and Betting Markets

Of course, an important factor to consider is the selection of sports and markets available. Bettors will not want to sign up for a sportsbook with limited markets when there is another bookmaker that offers more. We examine the depth of the sportsbook including live betting, which includes looking at the sports offered and how many markets can be found for each sport.

Offer Attractive Promotions and Award Loyal Players

Gamblers always want to be rewarded for making bets with a sportsbook, and the leading sites ensure that this is the case. Some of the leading bookmakers offer Cashback on losing bets, while others will credit players with free bets if they bet a certain amount. These are both perks that ensure a sportsbook stands out from the crowd. Sportsbooks that reward their players ensure and deserve their customers’ loyalty.

Welcome Bonus

Making your money last longer is a straightforward tip to enhancing your chance of increasing returns. One of the best ways to get off on the right foot is by taking advantage of a welcome offer. We have examined all the leading welcome bonuses available to new customers, and give a neutral and unbiased opinion on the offers. We will go into depth about how to take advantage of these offers. We also examine the terms and conditions that must be followed and inform you if there are any exceptions to them.

Offer a Vast Number of Payment Methods and Quick Payouts

Bettors are different, and that is often highlighted by the payment method they prefer to use. The best sportsbooks now offer a variety of methods, including cards, e-wallet and bank transfers. We have examined the methods available to customers and the limits that are set on each method. Our reviews will also examine how quickly gamblers will be able to receive their funds once they have chosen to withdraw their winnings. You can find all this information in our reviews.

Excellent Customer Support on Offer

The very best sportsbooks can stand out from the crowd by offering a selection of customer support channels. Live chats are always the quickest way to get in touch with staff, but our sports experts will also examine whether the staff at the sportsbooks are helpful. The team will also examine whether there are any other methods of contact available, including an email address or telephone number. Finally, our team of experts will examine the FAQ sections that are available on the sportsbooks websites, as this section is typically the place where gamblers quickly can get answers to their queries.

Global Regulatory Status for Sports

Betting can be fun for bettors, providing that they are able to receive their winnings from their wager. Our experts will examine all the leading sportsbooks, how fast the bets are settled and whether bettors can encounter any issues on their sites. This process includes verifying identity to ensure that gamblers will be able to withdraw winnings from their account. This is an essential factor, as gamblers will want to avoid the disappointment of having delays when being handed over their well deserved winnings.

SportsBettingMarkets: Here To Help

Our aim is to help our visitors understand what makes an excellent sportsbook, and we will do that by using our comprehensive experience in the sector. Our values are to be trustworthy, safe, and operate with integrity. We pride ourselves on offering an objective view on all sportsbooks, which means that we are a trusted source for gamblers online. Should our visitors still have questions or any other feedback, then they can easily get in touch with us at [email protected]. is best placed to help sports gamblers for all of these reasons and more.

We Are Industry Veterans

With over 36 years of combined experience in online gambling, there aren’t many more experienced experts that are able to offer such in-depth views. This experience will help newcomers and veterans on this site to pinpoint the exact sportsbook that they want to bet with. This will also ensure that bettors will be able to take advantage of all the leading sportsbooks without falling victim to the small print in the terms and conditions. The team will make sure that all sports bettors understand all of the markets available to them, and what is needed to happen to win a bet.

We Are Players

We are trusted by bettors within the sector because, first and foremost, we are players ourselves. The experts at have been involved in the sector throughout their careers, and are keen to pass over the knowledge that they have to other players. After all, since we are players, we know precisely what bettors are looking for when it comes to a new sportsbook. That includes looking deep into the markets covered, available payment methods, promotions on offer and the importance of solid customer support.

We Know The Bookmakers

Our sports team became experts by having worked for many of the leading bookmakers in the industry, which means that they are best equipped to offer insightful opinions. The knowledge that has been picked up will be relayed to visitors to ensure that you make the most educated decisions regarding what sportsbook to sign up for. Our experts will also reveal the crucial terms and conditions that must be followed in order to take advantage of the lucrative welcome bonuses. One of our main goals is to ensure that players aren’t left disappointed with their gambling experience when signing up for a new sportsbook.

We Provide Quality Information and Advice

Not all gamblers are looking for the same thing from the sportsbook, and that’s why we are here to help. Our expert advice will ensure that bettors looking to sign up for the best betting sites aren’t left underwhelmed by a lack of markets. All the information that you will find at will be unbiased and will be tailored to a variety of different gamblers. That means that our advice will be helpful no matter the sportsbook you’re looking for. 

Responsible Gaming

All gambling including on Sports should be done responsibly, which means starting by placing smaller stakes before gradually increasing as your knowledge improves. You shouldn’t look to chase the big wins and should ensure that you wager your money responsibly to ensure that sports betting remains a positive experience. Should you have a concern that your gambling is no longer responsible, you can visit our Responsible Gaming section to find a platform that will offer help. Gambling should always be an enjoyable experience, and knowing the right time to step down from the betting scene is essential.

Ready to Bet?

If you feel like you’re ready to get started and place your first bet, then you should check out our list of recommended sites or read our reviews to get started. Here, you will find all the leading sportsbooks that have been carefully selected by our experts. You will also be able to find the latest welcome bonuses at these sites, and how you best can take advantage of them. In the reviews, you will also be able to find out the security information of the sportsbook, as well as the payment methods and customer support routes that are available.

Gamblers will also be able to find in-depth information of the sports covered at the respective sportsbooks and the available markets that can be found. It is important to understand how betting markets work before signing up, as knowledge about the markets is an important factor when it comes to making wise and profitable bets. You can learn all about the markets and odds available in the majority of sports in the dedicated guides.


Is it safe to bet on sports online?

The vast majority of sportsbooks online have a trustworthy reputation. These can easily be found as they hold licenses and accreditations from some of the most respected bodies. You can find this information in our reviews.

Are sports betting sites legal?

Sports betting sites are legal. Once again, it is important for the sportsbook to have the relevant betting licenses to ensure that they are trustworthy.

What is the most popular sport to bet on?

The most popular sport in the world to bet on is soccer. There are hundreds of markets available for all Premier League, La Liga and Serie A fixtures. Ice hockey, basketball, horse racing and American football are also extremely popular.

How are sports betting odds calculated?

Odds are calculated by the probability of something happening. For instance, if there is a high probability that Manchester United will beat Sheffield United, then the odds would be smaller. There will be smaller returns for this selection compared to something that is considered unlikely to happen.